Churney and DemandBox Partner to Enhance Performance Marketing with pLTV-Driven Strategies

Churney, a predictive lifetime value (pLTV) platform backed by TLV Partners, has announced a strategic partnership with DemandBox. The collaboration, effective August 3rd, 2025, aims to provide brands with a full-stack solution combining predictive insights with high-impact execution in creative, funnel design, and media strategy.

This marks Churney's first formal foray into demand generation, focusing on long-term customer value rather than short-term gains. Dr. Noy Rotbart, CEO of Churney, praised DemandBox for its agility and execution speed, emphasizing the alignment in operational pace.

Churney's current client portfolio includes notable brands like Underoutfit, Zapier, and Leadtech, with integrations across e-commerce, gaming, and fintech sectors. The company also collaborates with major advertising platforms such as Meta, Google, and TikTok to optimize pLTV data for bidding and targeting.

DemandBox, founded by Avishai Sam Bitton, brings expertise in performance marketing rooted in business fundamentals, having scaled companies like Insurify and MoneyLion. The partnership is poised to redefine customer acquisition strategies by prioritizing sustainable growth.